SaxoTV

Berger: Disney

277 views
August 10, 2015 dis, discount rate, disney, disney channel, disney franchise, disney land, disney stock 2014, disney world, ecb, entertainment, eq, eq3, equities, equities 2014, equities in china, equities over valued, equities prices, equities saxo, equities strength, equities trading, equities v bonds, equity, equity analyst, equity bubble, equity clients, equity correction, equity decline, equity falls, equity index, equity market, equity market 2014, equity market 2015, equity markets, equity platform, equity portfolio, equity portfolios, equity research, equity rise, equity risk premium, equity risk premiums, equity strategy, equity strategy', equity trades, equity trading, equity us, equity valuation, equtiies, euro, europe, euroq, eurozoneq, eurusd, media, media industry, media market, media services, qe
Serge Berger is looking at a near-term trade in Disney. Although the entertainment giant reported better than expected earnings, there are concerns in the market about the performance of the ESPN sports network; owned by Disney. Sustaining advertising revenue has been questioned because of a lack of user growth and that view comes amid a general selloff in media companies. 

So Serge plans a short-term trade. 

Disney was up around 30% before earnings but is now up around 17% and Serge is looking for an over-sold bounce.

Buy: USD 109.00

Stop: USD 107.00

Target: USD 113.50