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Earnings Season: For how long will LVMH be fashionable?

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LVMH Group is set to meet expectations when it releases its fourth quarter earnings, says Saxo Bank’s Head of Equity Peter Garnry. Shares in the luxury goods company have risen 20% in the past year, outperforming sector peers, thanks to LVMH Group’s highly diversified portfolio of brands.

LVMH is expected to report total revenues of EUR 30.5 billion for 2014, up 4% from the year before, when the results are out February 3.

With economic growth in China slowing down, investors will keep a close eye on the outlook from the French group. Last year, luxury sales in China dropped 1% to $18.5 billion, and Apple products are now the most coveted luxury gifts in China ahead of LVMH’s brands.

Peter Garnry says that while other luxury goods firms are likely to suffer from the Chinese slowdown, LVMH has a proven track-record in finding new markets to spur growth with Africa set to be the new driver for demand. As a result LVMH will continue to outperform the rest of the industry and therefore the best bet for investors in the luxury goods sector.